researchstuffs

KUALA LUMPUR: Shell, the global oil company, is moving into branded content in Asian countries as it seeks to take advantage of the fast-growing market for its products in the region. To promote Shell Advance, the motorcycle lubricant, the company...

MUMBAI: The advent of 4G in India will bring major benefits to smartphone users, catalyse ecommerce and boost the online advertising market, a leading industry figure has said. Rob Norman, the chief digital officer (global) for GroupM, part of...

NEW YORK: Publishers are increasingly looking to welcome ads as a source of revenue, as homepage takeovers decrease in relevance. Digiday observed that "we are in a

NEW YORK: Mobile advertising expenditure in Canada is currently lagging behind the increased penetration of tablets and smartphones but is forecast to grow significantly through to 2017. A new report,

PARIS: The current crop of marcoms students expect standalone social media and digital agencies will be a thing of the past within a decade as they are integrated with other agencies or become full service themselves, a new survey has found. The

LONDON: The Admap Prize 2013 has been won by Mike Follett, for his essay titled 'Thinking in 3D'. Follett, currently studying for an MBA at Imperial College Business School, was formerly head of planning at DDB in India and planning director at The...

SINGAPORE: Two WPP-owned agencies have come together in an initiative aimed at developing a range of communication solutions to reach rural and low-income consumers across South East Asian markets. Mindshare, the marketing and media network, has...

NEW YORK: Apple, Google and IBM head the list of the 100 most valuable global brands in 2013, which together have a combined brand value of $2.6tr, according to a new report. The annual BrandZ Top 100 Most Valuable Global Brands study, commissioned...

BANGALORE: Some 2.7m PCs were shipped in India during the first quarter of 2013, representing year-on-year growth of 7.5%, according to latest data. Figures from IDC, the research business, showed that the commercial sector was driving growth, as...

CHICAGO: Many retailers are failing to successfully exploit the volume of customer data that is available to them, whether that is collected by technology or comes in the form of interactions between customers and staff, a new report has claimed. ...

ISTANBUL: Coca-Cola, Nestlé and IBM are among the global brands that have taken advantage of Turkey's strategic location as well as its sizeable domestic market, a new survey has found. An Ernst & Young

LONDON: Brand owners need to invest in mobile relationship strategies as well as increasing the amount of advertising expenditure directed to this channel, a leading industry figure has argued.

BASINGSTOKE: Rising mobile device ownership will result in more than 2bn consumers regularly watching mobile TV and video within four years, a new study has claimed. The report, Mobile/Tablet TV & Video: Content, Broadcast & OTT Strategies...

SAN JOSE: Increased connectivity, of both people and devices, will transform how consumers shop, how businesses handle data and how individuals deal with privacy issues, according to industry experts. Raymond Velez, global CTO at digital agency...

SINGAPORE: One in three mobile phones sold in Southeast Asia in the last year was a smartphone, as total handset sales in the region grew 8% to 108m units. Research company GfK found that the overall market for mobile phones in the region,...

NEW YORK: Ratings companies Nielsen and comScore have attracted high-profile clients for their online ad measurement systems as marketers seek to track ads effectively across multiple screens. Starcom MediaVest Group and ZenithOptimedia, both part...

MILAN: Global sales of luxury goods are expected to slow in 2013 as the Chinese market stabilises and the European market remains flat, forcing brands to re-appraise their strategies, a new report has argued. The Luxury Goods Worldwide Market...

NEW DELHI: Fiat, Skoda and Ford are among the global motor manufacturers which have begun to adapt their strategies and product range in response to a volatile passenger car market in India. Fiat Group has announced that it plans to expand its

WHITING: Over half of US tablet and smartphone owners play games on their devices and one in ten does so more than once a day, new research has revealed. The online survey, by Harris Interactive for

BANGALORE: The proportion of Indian consumers who engage in dual screening has more than doubled within the space of a year, according to new research. InMobi, the mobile advertising network, surveyed 2,004